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Fri Oct 4th / Roy Pedersen / Archived

A BOOKMAKER’S GUIDE TO INTERNATIONAL CHAMPIONSHIP CONTENT MARKETING

Did anyone else get caught offside by all the football going on this summer? Here is a list we've put together for bookmakers that gives tips on how to prepare your content marketing for international championships. We normally focus some of our marketing efforts around big international sports events but this year we were too busy with our rebranding from All-in Translations into All-in Global to realise there were three major football championships starting in June: The Women's World Cup, the African Cup of Nations and Copa America. This would have been a great opportunity for us to show the...

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