ANALYSE YOUR AUDIENCE
To understand your audience‘s online search behaviours, what they’re looking for and how they search for it is one of the most important steps of keyword optimisation. It gives you invaluable insights to produce relevant content based on relevant keywords.
IDENTIFY THE BEST SEARCH TERMS
In a highly competitive market, to target general head terms can be the end of your SEO efforts. You will find strong competition and will enter in prohibitive bid races. By identifying the most appropriate long-tail keywords, phrases and questions being asked, you’re not just maximising your content solutions, but you're also saving money.
CREATE RELEVANT CONTENT
Use the keywords, long-tail keywords, phrases and questions asked by your audience to produce high-quality and relevant content that fits their needs and meets their expectations.