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Fri Oct 4th / All-in Global / Archived

CREATIVE WRITING AND SPORT: MUST IT BE ARES VS ATHENA?

It’s no wonder why Athena, more often than not, won her battles with Ares, so why shouldn’t sports copywriting utilise the majesty of creative writing? A question of entertainment Many see sports writing as a way to strictly get a piece of information from the source to the readers, remaining unbiased throughout, whereas creative writing is the expressive exploration of inventive ideas and themes. Like Ancient Greek gods Ares and Athena, while the two are of the same breed, they contrast greatly. Ares was a brash god of war who lacked any kind of courtesy; much like standard sports journalism...

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