During our marketing workshop on an island off Oslo last summer, our Operations Manager Tiago Aprigio came up with this idea: to run some song lyrics through a few layers of machine translation and then do a parody like remake of that music video. Since...
Big international football championships bring plenty of new and returning players to the sportsbooks and their affiliates. A lot of these players don’t understand English. And even if they do, that doesn’t mean they’re hooked by what’s on offer: a recent survey* of 3,000 online...
With the Euro Cup in full swing these days, who wouldn't boost their zest for football by trying a brand-new slot themed around... the Euro Cup? And we're not talking about the average romp you're getting with the classics out there -- this is a...
We all know Serena Williams or have at least heard of her stellar tennis performances. Not to mention that her sinewy appearance immediately suggests that she could turn into quite the beast - if wrongly provoked... Here's a heady video extract of Serena verbalizing her wrath at a female line judge during a tennis match a couple of years back. So... Serena Williams WENT berserk AT 2009 US Open semi-final vs. Kim Clijsters. against the line judge, viciously threatening her when she calls fault on a serve for stepping over the base line. https://www.youtube.com/watch?v=D-2-63IhLtk Since in the video we only see her...
How important is language consistency in your website content across multiple languages? Do you consider cultural proximity as an essential acquisition and retention strategy? Are you aware of the importance of localizing your content and keeping your brand ethos across different cultures? Are you still using "your mates"...
The tremendous growth of the mobile app market is one of the top tech phenomena of our century. Recent research shows that there are currently over 3.6 billion mobile users around the globe. However, if your app is only available in English, there is a...
One of All In Translations' missions is to push localization to become a widely accepted assumption of marketing strategies within the iGaming industry. Besides offering the service, we do our best to expertly educate both operators and affiliates on this very topic. CalvinAyre.com, one of the most prestigious...
Which World Cup countries have more market potential, and where lie the potential and pitfalls of language localisation? All-In Translations is a Malta based language service provider specialising in iGaming. While counting down to the World Cup, they prepared a market analysis involving the 32...
What is the difference between a zombie translator and a creative, human gaming translator? Download our Zombie Translations Brochure and find out. On the subject of zombie translations, let me tell you about a video campaign we did a while back. General idea: To take the...
What is your favorite game and TV show from when you were younger? Some might say those are a waste of time, but there is something about a steep learning curve when the element of enjoyment is imperial. I like to think that my level of...
