Revpanda Group Acquires All-in Global and Accelerates CRAIG — The AI Localisation Platform Built From Inside the iGaming Industry
All-in Global joins Revpanda Group, bringing investment and infrastructure to scale CRAIG — the AI localisation platform already trusted by iGaming companies, trained on 18 years of verified iGaming translation experience.
Revpanda Group today announces its acquisition of All-in Global — one of the iGaming industry’s foremost localisation companies with over 18 years of experience — and the acceleration of CRAIG, the AI-powered localisation platform developed by All-in Global, and already live with leading iGaming businesses across global markets.
The acquisition was completed 12 months ago. Rather than announcing immediately, Revpanda Group spent that time focused on what mattered first: a seamless transition for every existing All-in Global client, stability for the team, and the right investment in CRAIG to take the platform to its next stage. That work is now complete.
A Founder’s Legacy
In an industry that moves fast and rarely looks back, All-in Global stood out for nearly two decades as a business that prioritised craft over scale. That was Roy Pederson’s doing — the company’s founder built it with a deliberate focus on quality and specialist expertise that the iGaming industry came to depend on. When Pederson decided the time had come to pursue a new direction, Revpanda Group’s approach gave him the confidence to hand the business over without hesitation:
“My first thought is gratitude for the hard work and loyalty of the All-in team through all these wonderful years. I wanted to pursue a new career as a football agent and it made perfect sense with an exit. Revpanda approached us with a lot of respect and professionalism and I have a lot of faith in them. My best wishes go to them and the people at All-in Global.”
— Roy Pederson Founder, All-in Global
A Strategic Decision That Has Delivered
For Revpanda Group, the acquisition of All-in Global represented a clear and deliberate strategic move, not a diversification, but a deepening into a specialist capability the Group had identified as significantly underserved by the market.
Emre Goktas, CEO of Revpanda Group, describes the acquisition in straightforward terms:
“The All-in Global acquisition was a clear strategic decision, and it delivered. Eighteen years of iGaming expertise, a product already trusted by various stakeholders from the industry, including operators, affiliates and providers, and a team that knows this industry better than almost anyone, which is not a combination you come across often. Revpanda Group backed it, invested in it, and we are now seeing the results. CRAIG is scaling, the business is strong, and this acquisition is exactly what we expected it to be.”
Emre Goktas | CEO, Revpanda Group
New Leadership, Focused on What Matters
Barb Tasci, Co-Founder of Revpanda Group and a Translation and Interpretation graduate, takes the helm as CEO of All-in Global. His move brings a background that is rare among technology investors — a linguist who became an entrepreneur, who understood what All-in Global had built from the inside out.
For him, the priority from day one has been preservation as much as acceleration, ensuring the qualities that made All-in Global exceptional remain fully intact under the new structure. On his role and the direction ahead, he is clear:
“All-in Global has spent 18 years earning the trust of the most demanding operators in iGaming. That trust is not something you inherit. It is something you protect and build on.
My role is to make sure everything that made this company exceptional remains intact, while giving it the investment and direction to reach a market that is significantly larger than the one it has served so far. CRAIG is how we do that.”
Barb Tasci | CEO, All-in Global | Co-Founder, Revpanda Group
CRAIG: Already Proven. Now Scaling.
CRAIG is an AI localisation platform trained on All-in Global’s proprietary 18-year experience of verified iGaming translation content, spanning casino, sportsbook, live gaming, affiliate, and compliance copy across the globe. It features human-in-the-loop quality assurance, deep customisation to individual client brand glossaries, and enterprise SAAS delivery.
Unlike general-purpose AI translation tools trained on broad internet data, CRAIG carries the accumulated judgement of nearly two decades of real iGaming localisation work, which cannot be configured into a generic tool — it has to be trained in.
Jose Uribe, Head of Innovation at All-in Global and the driving force behind CRAIG’s development, explains what that dataset actually represents — and what the Revpanda Group investment now makes possible:
“Eighteen years of verified iGaming translation expertise is not something you can buy or build quickly. It is something you accumulate through thousands of real projects, real client briefs, and real market-specific decisions made by expert linguists. That is what CRAIG is trained on, and it is why the output quality gap between CRAIG and generic AI tools is not marginal. The Revpanda Group investment means we can now extend that quality advantage into every market, every language, and every content type the iGaming industry needs.”
Jose Uribe | Head of Innovation, All-in Global
The Same Standards. A Larger Market.
All-in Global’s existing client base has experienced no disruption through the transition period. The same team, the same standards, and the same commitment to iGaming-specific localisation quality that the industry has relied on for nearly two decades remain fully in place, a fact that reflects deliberate choices made by the new leadership from the moment the acquisition was completed.
Luis Azevedo, Head of Sales at All-in Global, points to what the acquisition has fundamentally changed – not in how the company serves its clients, but in its ability to reach the market:
“There is a significant difference between a localisation tool built for iGaming and one that was built from within it. That difference shows in the output, and the market recognises it.
The acquisition has given All-in Global the platform to reach operators and studios who now have a genuine alternative to the compromises they have been making. The commercial momentum we are building reflects that.”
Luis Azevedo | Head of Sales, All-in Global
The Road Ahead
The acquisition marks a significant moment for iGaming localisation, not because it introduces a new concept, but because it delivers on a promise the industry has been waiting for. AI localisation that is genuinely trained on iGaming content, backed by human expertise, and available at enterprise scale is no longer a roadmap item. For the operators, studios, and platforms that have been navigating the limitations of generic tools or the constraints of traditional agency models, CRAIG offers a materially different path forward. Revpanda Group’s investment ensures that the path is built for the long term.
