SPANISH (COLOMBIA) ES-CO

Data Source:

https://coinatmradar.com/countries/

The data represents the biggest economy (country) where this language is an official language.

https://www.numbeo.com/cost-of-living/country_price_rankings?itemId=105

The data represents the biggest economy (country) where this language is an official language.

Data on the left is counted by All-in Global on https://fantasy.premierleague.com/

Data on the right is from

https://fplmystats.com/tools/league-counter

The data represents the biggest economy (country) where this language is an official language.

https://stats.oecd.org/

(demographics -> population statistics)

The data represents the biggest economy (country) where this language is an official language.

https://www.imf.org/external/datamapper/NGDP_RPCH@WEO/OEMDC/ADVEC/WEOWORLD/GUY/UGA/

The data represents the biggest economy (country) where this language is an official language.

The numbers here are counted by All-in Global from the Sunday Million tournament on PokerStars on 6th April 2020. This weekly tournament is considered the biggest online poker tournament in the world.

The data represents the biggest economy (country) where this language is an official language.

https://www.esportsearnings.com/players/15077-janoz-cfi-javier-munoz

The data represents the biggest economy (country) where this language is an official language.

https://www.sportbible.com/football/news-the-top-10-most-followed-sportsmen-on-instagram-20200130

The data represents the biggest economy (country) where this language is an official language.

https://en.wikipedia.org/wiki/List_of_languages_by_number_of_native_speakers

All-in Global is the #1 language service provider for the iGaming industry. With 12 years of data we believe it’s relevant for our viewers to know how our localization projects are divided. Our staff tend to choose “marketing creative” when it’s not clear how a project should be classified, so this number is often too high in comparison.

https://sportsbetting24.com/sportsbooks/countries/

The data represents the biggest economy (country) where this language is an official language.

THE CHALLENGES OF IGAMING LOCALIZATION IN COLOMBIAN SPANISH

Colombia, in the northern part of South America, with Spanish as the official language in all of its territory. However, Colombian Spanish is subtly different from that of Europe and other Southern American countries, and even inside the country there are small regional differences on how it’s spoken.

For example, while the formal treatment “usted” is widely used in many regions for every day conversations, even to address parents, spouse and children, people from the Caribbean Coast, characterised by its relaxed atmosphere, tend to use more informal treatments, like the “voseo” and “tuteo”, leaving the use of “usted” only for formal situations. Nevertheless, this latter form and its associated grammar can be safely used in any localization, since it’s universally understood and accepted.

Decisions are best made by the local translators to determine the most fitting terminology. For instance, while “Slot machines” can be translated as “MET”, which stands for “Máquinas Electrónicas Tragamonedas”, in practice no online casino uses this term, opting instead for “Tragamonedas” or “Slots”.

Regarding in-Game terms, many of them have been traditionally kept in English. One example is “Wild”, which can be translated as “Comodín”, but is often left untouched. The main reason is that the word is usually part of the game graphics (which are typically unlocalized), and therefore players are used to see it on-screen and understand the functon of its symbol without translation. “Scatter” is another word often left untranslated, in this case because there’s not any obvious Spanish equivalent. Regarding “Jackpot”, it’s both translated and untranslated; the problem for this particular term is that it can be translated in a number of ways, none of them particularly better than the others, and besides the English word is usually understood by players.

All of the above notwithstading, the most common challenge for the translator is not having access to the actual game graphics, as well as being unable to test the finished localization. The former can be solved if a video of the gameplay, or the slot itself, can be found online, but localization testing is quite uncommon. In some cases, the client is very specific about what they want translated or untranslated, which simplifies things for localizators.

COLOMBIAN SPANISH ONLINE GAMING MARKET: CURRENT STATUS

COLOMBIAN SPANISH ONLINE GAMING MARKET: POTENTIAL

WHY CHOOSE US FOR YOUR COLOMBIAN SPANISH PROJECT?

Columbia’s online gambling market is booming. Exhibiting a growth of up to two-thirds in the first six months of 2019 – it’s showing no signs of slowing down. The Coljuegos regulatory body reports that the Governments cut of Colombia’s iGaming revenue had shot up to COP29.8b (US$8.9m), an overall 63% rise compared to the previous year.
Ever progressive, Colombia was the first South American country to approve a regulated online gambling market back in 2016 and started to issue licenses in 2017 with the last being issued to local gaming providers Games and Betting S.A.S

The leader in South America, Colombian iGaming has a bright future ahead of its self. With huge opportunity for growth via a boost in the regulator’s development. Local game providers are going through stringent certification processes regarding their product and potential and potential integration with iGaming operators. Great news for Colombian gamers – they’re in safe hands.
With the Colombian government recently issuing Decree 808 which regulates temporary games, effective from 2020 to 2021. Creating two unique opportunities, legalizing online scratch cards and also retail scratch cards. The added bonus of online scratch cards – no grey gunk under your fingernails.

We recommend you to involve your language service provider as early as possible in the Colombian Spanish localization process. This way, you will avoid pitfalls and the need to rework later, meaning you will experience no delays in getting your global growing going. We are quick, reliable, and a highly trusted partner across the gaming industry.

We have a world-class localization team for Colombian Spanish and have spent the last decade recruiting Colombian Spanish writers with a big passion for games and sports and an impeccable understanding of iGaming terminology. We also offer SEO and audiovisual services in Colombian Spanish. Contact salesteam@all-in.global or click the button to request a quote.