Data Source:
https://coinatmradar.com/countries/
The data represents the biggest economy (country) where this language is an official language.
https://www.numbeo.com/cost-of-living/country_price_rankings?itemId=105
The data represents the biggest economy (country) where this language is an official language.
Data on the left is counted by All-in Global on https://fantasy.premierleague.com/
Data on the right is from
https://fplmystats.com/tools/league-counter
The data represents the biggest economy (country) where this language is an official language.
(demographics -> population statistics)
The data represents the biggest economy (country) where this language is an official language.
https://www.imf.org/external/datamapper/NGDP_RPCH@WEO/OEMDC/ADVEC/WEOWORLD/GUY/UGA/
The data represents the biggest economy (country) where this language is an official language.
The numbers here are counted by All-in Global from the Sunday Million tournament on PokerStars on 6th April 2020. This weekly tournament is considered the biggest online poker tournament in the world.
The data represents the biggest economy (country) where this language is an official language.
https://www.esportsearnings.com/players/50901-juanflatroo-flatron-halimi
The data represents the biggest economy (country) where this language is an official language.
https://www.socialbakers.com/statistics/facebook/pages/total/albania/celebrities/sport-star
The data represents the biggest economy (country) where this language is an official language.
All-in Global is the #1 language service provider for the iGaming industry. With 12 years of data we believe it’s relevant for our viewers to know how our localization projects are divided. Our staff tend to choose “marketing creative” when it’s not clear how a project should be classified, so this number is often too high in comparison.
https://sportsbetting24.com/sportsbooks/countries/
The data represents the biggest economy (country) where this language is an official language.
THE CHALLENGES OF IGAMING LOCALIZATION IN ALBANIAN
Translation of websites, apps and games is increasingly gaining more importance with international brands adding Albanian language in their language list and new players emerging in the local market too.
Localization of digital content for the Albanian market poses numerous challenges, one of them being the lack of standard terminology in the field. The term is approved as “digjital” by Akademia e Shkencave in the most recent dictionary of Albanian, but in general usage it is “dixhital” under influence of English spelling, even for those who would choose the standard form in writing. So a proper localization always needs to consider the user’s choice of words and the local context too.
What is particular in Albanian language is the usage of loanwords from neighboring Italian and the influence of the English language in more recent times. While “jack” in playing card is “fanti” in Albanian (from “fante” in Italian) and “bet slip” becomes “skedinë” (from “schedina” in Italian), recent terms are following English word choices and spelling (“dixhital, online, live”). A perfect example would be “slot machine” that is referred to as “makineta me xhetona” in Albanian (“macchinetta a gettone” in Italian) for the physical machines, but as “makina slot” for their online digital versions.
Another challenge for the game localization process is also the limitation of display size, especially as more context is needed to fit the smaller phone screens. The Albanian language usually requires a 30% expansion in translation with grammar ending for almost all main parts of speech (two additional characters per word) and extensive usage of articles.
But grammar presents its own specific challenges and requirements. Apart from the character limitations in display, it also requires more context as pronouns, adjectives and even verbs should match the modifier noun. So the term for “valid” would be “i vlefshëm” when it refers to a masculine word as “code” but “e vlefshme” for a feminine word as “account”. They also have two other forms for each of them in plural. The verbs pose another issue as “confirmed” would be an adjective with gender and number endings from the modifier (see above), it needs to be “konfirmova” in simple past tense but “konfirmuar” if it is the past participle as in status.
Context is key in this case and localizing iGaming content into Albanian requires a team of native translators with experience in the field. At All-in Global we only hire talented professionals that will assure that your iGaming content is flawless and ready to engage with your audience.
ALBANIAN ONLINE GAMING MARKET: CURRENT STATUS
ALBANIAN ONLINE GAMING MARKET: POTENTIAL
WHY CHOOSE US FOR YOUR ALBANIAN PROJECT?
Bordered by the Adriatic seas in Southeast Europe, Albania is a country with a population of around 2.8 million. Albania saw the explosion of online sports betting in 2018, with an annual turnover estimated at €700 million.
2019 saw a ban implemented by Albanian parliament prohibiting sports betting and other forms of wagering. Due in part to crack down on match fixing, problem gambling and also protecting household finances.
The Albania national lottery, casinos at large hotels and televised bingo are permitted to operate under current policy.
Although the nation-wide gambling ban mainly concerns high street bookmakers and most land-based casinos, online casinos do still accept Albanian players. Technically a grey area with players subject to potential investigation, it’s not really recommended to play at online casinos from Albania.
There is potential for change in the current legislation, with surrounding countries leading the way when it comes to online gaming law and a fully legalised, regulated online casino industry.
We recommend you to involve your language service provider as early as possible in the Albanian localization process. This way, you will avoid pitfalls and the need to rework later, meaning you will experience no delays in getting your global growing going. We are quick, reliable, and a highly trusted partner across the gaming industry.
We have a world-class localization team for Albanian and have spent the last decade recruiting Albanian writers with a big passion for games and sports and an impeccable understanding of iGaming terminology. We also offer SEO and audiovisual services in Albanian. Contact salesteam@all-in.global or click the button to request a quote.
ALBANIAN ONLINE GAMING MARKET: CURRENT STATUS
Bordered by the Adriatic seas in Southeast Europe, Albania is a country with a population of around 2.8 million. Albania saw the explosion of online sports betting in 2018, with an annual turnover estimated at €700 million.
2019 saw a ban implemented by Albanian parliament prohibiting sports betting and other forms of wagering. Due in part to crack down on match fixing, problem gambling and also protecting household finances.
The Albania national lottery, casinos at large hotels and televised bingo are permitted to operate under current policy.
ALBANIAN ONLINE GAMING MARKET: POTENTIAL
Although the nation-wide gambling ban mainly concerns high street bookmakers and most land-based casinos, online casinos do still accept Albanian players. Technically a grey area with players subject to potential investigation, it’s not really recommended to play at online casinos from Albania.
There is potential for change in the current legislation, with surrounding countries leading the way when it comes to online gaming law and a fully legalised, regulated online casino industry.
WHY CHOOSE US FOR YOUR ALBANIAN PROJECT?
We recommend you to involve your language service provider as early as possible in the Albanian localization process. This way, you will avoid pitfalls and the need to rework later, meaning you will experience no delays in getting your global growing going. We are quick, reliable, and a highly trusted partner across the gaming industry.
We have a world-class localization team for Albanian and have spent the last decade recruiting Albanian writers with a big passion for games and sports and an impeccable understanding of iGaming terminology. We also offer SEO and audiovisual services in Albanian. Contact salesteam@all-in.global or click the button to request a quote.
