HUNGARIAN (HU)

Data Source:

https://coinatmradar.com/countries/

The data represents the biggest economy (country) where this language is an official language.

https://www.numbeo.com/cost-of-living/country_price_rankings?itemId=105

The data represents the biggest economy (country) where this language is an official language.

https://fplmystats.com/tools/league-counter

The data represents the biggest economy (country) where this language is an official language.

https://stats.oecd.org/

(demographics -> population statistics)

The data represents the biggest economy (country) where this language is an official language.

https://www.imf.org/external/datamapper/NGDP_RPCH@WEO/OEMDC/ADVEC/WEOWORLD/GUY/UGA/

The data represents the biggest economy (country) where this language is an official language.

The numbers here are counted by All-in Global from the Sunday Million tournament on PokerStars on 6th April 2020. This weekly tournament is considered the biggest online poker tournament in the world.

The data represents the biggest economy (country) where this language is an official language.

https://www.esportsearnings.com/players/12989-deadfox-bence-borocz

The data represents the biggest economy (country) where this language is an official language.

https://www.statista.com/statistics/1101960/hungary-most-popular-hungarians-on-instagram/

The data represents the biggest economy (country) where this language is an official language.

All-in Global is the #1 language service provider for the iGaming industry. With 12 years of data we believe it’s relevant for our viewers to know how our localization projects are divided. Our staff tend to choose “marketing creative” when it’s not clear how a project should be classified, so this number is often too high in comparison.

https://sportsbetting24.com/sportsbooks/countries/

The data represents the biggest economy (country) where this language is an official language.

THE CHALLENGES OF IGAMING LOCALIZATION IN HUNGARIAN

Hungarian is an incredibly unique and hard to learn language and is extremely tricky when it comes to translations in general. Localizing websites, software and especially games of any kind is a completely new level of challenge beyond translations. The iGaming industry in Hungary is quite young and the usage of different gambling terms can be challenging.

First of all, the eternal dilemma is to use a formal or informal style. During the last couple of years, it is more and more common to communicate online with Hungarian players and people in general in an informal style, however, there are still many who may find this type of addressing too direct and even offensive. Secondly, if an informal style is used on a website with a younger audience, it is not possible to maintain that when it comes to legal texts in Terms and Conditions for example, because it would sound very unnaturally in Hungarian. This is the typical example of when some kind of “neutral” style between the two is required.

In Hungary, everything is translated into Hungarian, people are not used to understanding and accept English terms, even if there is no official translation in Hungarian for an expression. Although this high level of localization is common in all industries, it took more than 10 years to get players being use to that. For example “Wild” and “Scatter” symbols in slots are not translated and are kept in English. However, it is a very thin line between perfect Hungarian sound and an English sounded mixed language, which is unnatural and awkward. Basic terms such as “Poker” and “Online Casino” should be “Póker” and “Online Kaszinó”, otherwise players can consider those foreign and strange. The growing Hungarian online gambling market is not really globalized like the Scandinavian for example, there almost everyone speaks good English.

Lastly, but not least, probably the most challenging is to cut down the length of words and meanings in Hungarian in cases when space matters, The best example is a button text of “Check results”, which would be “Eredmények megtekintése”. It is easy to see that the Hungarian version is way longer and would not fit on a button or in a header of a pop-up window. Therefore, it is extremely important to get these types of expressions properly localized by a professional, who exactly knows what the meaning of that button or header text is. And most importantly: never use “Játsszon most” for “Play now” when the website is localized in informal style.

At All-in Global you will find talented Hungarian translators with iGaming lingo experience. Considering that Hungarian is such a complex language we also highly recommend that you benefit of our Full-Context Review service in your localization project to make sure that everything looks and sounds exactly as it should be and consequently make your players feel at home.

HUNGARIAN ONLINE GAMING MARKET: CURRENT STATUS

HUNGARIAN ONLINE GAMING MARKET: POTENTIAL

WHY CHOOSE US FOR YOUR HUNGARIAN PROJECT?

Historically, this nation fought tooth and nail to block foreign online casinos from operating with their jurisdiction, with iGaming giants the Kindred Group challenging than current legislation in the EU courts.

 

Hungary is now one of the most welcoming markets to both players and operators alike. It is 100% safe and legal to play at online casinos within this central European country.

 

It gets even better – the fact that a large number of foreign online casinos have been operating since the early 2000s is seen as a favorable aspect to the businesses operating in the Hungarian market.

As long as Hungary stays within the EU, there’s no predicted change in present regulation and online casinos, both domestic and foreign, will continue to be able to accept Hungarian players.

 

Casinos offering Hungarian language and currency options are already numerous, with the number expected to rise as iGaming popularity grows – Esports in particular is a market where experts forecast a considerable surge in demand.

We recommend you to involve your language service provider as early as possible in the Hungarian localization process. This way, you will avoid pitfalls and the need to rework later, meaning you will experience no delays in getting your global growing going. We are quick, reliable, and a highly trusted partner across the gaming industry.

 

We have a world-class localization team for Hungarian and have spent the last decade recruiting Hungarian writers with a big passion for games and sports and an impeccable understanding of iGaming terminology. We also offer SEO and audiovisual services in Hungarian.

 

Contact salesteam@all-in.global or click the button to request a quote.

Historically, this nation fought tooth and nail to block foreign online casinos from operating with their jurisdiction, with iGaming giants the Kindred Group challenging than current legislation in the EU courts.

 

Hungary is now one of the most welcoming markets to both players and operators alike. It is 100% safe and legal to play at online casinos within this central European country.

 

It gets even better – the fact that a large number of foreign online casinos have been operating since the early 2000s is seen as a favorable aspect to the businesses operating in the Hungarian market.

As long as Hungary stays within the EU, there’s no predicted change in present regulation and online casinos, both domestic and foreign, will continue to be able to accept Hungarian players.

 

Casinos offering Hungarian language and currency options are already numerous, with the number expected to rise as iGaming popularity grows – Esports in particular is a market where experts forecast a considerable surge in demand.

We recommend you to involve your language service provider as early as possible in the Hungarian localization process. This way, you will avoid pitfalls and the need to rework later, meaning you will experience no delays in getting your global growing going. We are quick, reliable, and a highly trusted partner across the gaming industry.

 

We have a world-class localization team for Hungarian and have spent the last decade recruiting Hungarian writers with a big passion for games and sports and an impeccable understanding of iGaming terminology. We also offer SEO and audiovisual services in Hungarian.

 

Contact salesteam@all-in.global or click the button to request a quote.



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