The internet is a wonderful thing. The question used to be, “Can we find it on the internet?” Whereas nowadays the question is “What can you NOT find on the internet?” The interesting, the impressive, the weird and the wonderful is all now a click away. And the big question on everyone’s lips is now “What makes a website good?” The answer is simple, yet the challenge to deliver it is not: content.
Website content is the most crucial aspect of a website in the world today. And with today’s technology, the website content is more than just screeds of useless text on a page. Video, audio, images, words, mascots, CGI, the possibilities are endless and if you can create exciting and unique content, then you are well on your way to success. There is a saying going around the online world, and it’s completely true: Content is King! It hits the nail on the head and you should have it front of mind every day you work in the online industry.
Think about it this way: would you read a newspaper if the articles were mind-numbing and short? Would you watch a movie that was badly written, badly directed, badly edited etc.? Of course not. So why would anyone want to spend time on your website if the content is of poor quality? It doesn’t matter what industry you are in: entertainment, retail, insurance – anything. The importance of strong content is top of the list.
What kind of content should I include on my website?
With website content the key is to go against the grain. Think outside of the box. If your competitors have filled their website with A, B and C then you need to try and create X, Y, and Z. Don’t be afraid, the beauty of the internet is that everything is measurable. With tools such as Google Analytics, you can see exactly how long people stay on each page of your website, so if there is one that has a particularly high bounce rate, then you can bet your bottom dollar that the content is useless. So change it!
The tricky part with strong content these days is to make it SEO relevant. This means that it contains keywords and keyphrases that people search for with search engines such as Google, Bing and Yahoo.
That’s where All-In Translations come in. We have years of experience in creating strong and compelling website content. With a main focus on companies within the gargantuan iGaming industry, we have a dedicated team of marketing professionals ready to take your website to the next level and boost your online web presence.
Can anyone create website content?
Of course anyone can create website content. But as we mentioned above, the difficult part is producing unique, fresh and engaging content that helps you to rank highly in the search engine results.
Using All-In Translations to create your website content will not only save you time, but it will also help you ensure that your website is at the highest possible standard. We work closely with our clients’ design teams to ensure the overall tone-of-voice of your brand communication is portrayed to the customers and that they always stay engaged when on site.
Click the Contact now button at the top of the page and we will be happy to tell you more about this first class service.